How King Bean Coffee Co. Grew DTC Revenue 321% Without Hiring a Team

A lean Charleston roaster was stuck in the middle. Here's how we turned them into an online growth engine using smarter ads, automation, and no extra headcount.

The Challenge:

King Bean Coffee was a beloved local roaster in Charleston with wholesale traction and a loyal following—but limited DTC growth. They had great coffee and a great brand, but their online sales were flat. Their internal team was small, time-strapped, and already juggling operations. Sound familiar?

What They Needed:

  • A clear DTC growth strategy

  • Higher-performing Meta and Google Ads

  • Better use of email and customer data

  • Automation to lighten the lift

  • A way to scale without adding headcount

What We Did:

Emails That Print Money
We overhauled Klaviyo flows, optimized campaigns, and built automations that nurtured, re-engaged, and converted customers like clockwork.

Analytics That Matter
We cleaned up their tracking and built reporting to show exactly where revenue was coming from—and where it wasn’t.

Automation That Scales
Using tools like Zapier, ChatGPT, and Motion, we automated reporting, email logic, content creation, and even parts of customer service.

Strategy, Execution & Optimization
No bloated team. No outsourced mess. Just clear priorities, fast pivots, and hands-on optimization.

What We Did:

+321% YoY DTC revenue growth

+240% increase in email revenue

+185% increase in sitewide conversion rate

Zero internal hires required

What They Said

Katie Weinberger | Co-Owner | King Bean Coffee Roasters

“Working with John on our digital marketing campaign has been a game-changer. His expertise in Klayvio, Content Marketing, and Paid Advertising continues to significantly boost our online presence and engagement. John's innovative strategies and data-driven approach have led to a substantial increase in traffic and conversions. His passion for our success and transparent communication make the process seamless. He’s fun to work with! I highly recommend John to anyone seeking exceptional digital marketing results.”

Unlock Your Growth